🎯 Objective

To optimize and standardize the management of our social media platforms, ensuring consistent and engaging content delivery and effective interaction with our audience.

📋 Applicability

This procedure is applicable to all teams involved in the handling of social media accounts across the company.

🧑‍💼 Roles

• Content Creators: Develop and curate engaging content.
• Social Media Coordinator: Schedules posts, monitors feedback, and reports on engagement.
• Analytics Specialist: Analyzes and reports on social media performance.

📑 Social Media Strategy Document

Overview

A dynamic document outlining:

• Key platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Target audience for each platform
• Content themes and types
• Goals and KPIs (Key Performance Indicators)

📅 Content Calendar

A shared calendar that includes:

• Post schedule with dates and times
• Themes and topics for each post
• Status updates (Planned, Scheduled, Posted)